After a year and a half of social distancing due to the global pandemic, building a music video from scratch through a computer screen was actually a lot easier than it sounds.

Project management and weekly meetings organized by our Creative Director Jon Richardson, allowed BRAVO Agency to create a cross-functional team that spread across state lines and time zones.

After working with the artist, RAY $AV, helping develop her vision into a brand bible, Richardson began by curating a mood board, strategy and guidelines to pass along to the team. This process alone is what kept all creative cohesive throughout all stges.