CheckoutJon The SkincareBRO
200K+ followers on TikTok
32K+ Instagram
55 Milllion to 100 Million Weekly Viewers
Jon Richardson, also known as @CheckoutJon, isn't just an influencer; he's a culture shaper. With over 200K+ followers on TikTok, 32K+ followers on Instagram Jon dives deep into lifestyle, beauty, and travel, turning every post into a mini-adventure. His journey began in 2014, stepping into the spotlight with modeling gigs for brands like AMEX and ALDO.
Today, Jon steers his own ship as the CEO and creative director of GÜDERICH, a brand that's redefining beauty standards with its focus on natural ingredients and gender-neutral products. He's also at the creative helm of BRAVO Agency, where he shapes visual stories across the entertainment industry.
On TikTok, you know him as the SkincareBro, a guru who mixes practical beauty tips with a charismatic flair, making self-care both accessible and fun. Whether he's discussing the best skincare routines or sharing travel hacks, Jon's content feels like a conversation with a friend who's always got the inside scoop.
Roles:
Co-founder + Creative Director: BRAVO Agency
CEO + Founder: GÜDERICH
Follow @CheckoutJon and see why he's more than just a content creator—he's a trendsetter making waves across social media.














Here’s how we helped The SkincareBro
Creative + Art Direction
Visual Design Strategy + Graphic Design
Photo
Professional Photography for bookings, promotional content, events and ad campaigns
Video
Longform: Youtube + Blog
Shortform Content: TikTok, Instagram Reels, YouTube Shorts, Twitter,
Content Development
Graphics, Gifs, and Thumbnails for Youtube, Instagram, and Facebook
CheckoutJON: From Ground Up to 200K+ Followers
Building the Brand
BRAVO Agency has worked closely with CheckoutJON, also known as Jon the SkincareBro, in developing and scaling his personal brand from zero to 200K+ followers on TikTok and 32K+ followers on Instagram. Through expert marketing strategy, high-end photography, and compelling video production, we’ve helped grow his weekly reach to 55 million – 100 million views across platforms.
Notable Partnerships
For each of these collaborations, BRAVO Agency has been behind the scenes producing all photography and video content, ensuring that Jon’s brand is presented in a way that aligns with his voice and personal style.