The “Face Lift” That Sky-Rocketed Sales
We redesigned their visual identity to help them decrease bounce rate and bring in more sales.
Candle Daddy is a young business with a few years under its belt. After hitting his two-year mark as Candle Shop Owner, Greg Bryant wanted to re-evaluate his communication efforts.
Candle Daddy’s mission was to give the company a face-lift that engaged more clients. Greg Brant needed innovative ways to generate awareness around his organic candle line.
This is where BRAVO Agency came in.
While addressing the needs for expansion, communication, and creativity we were able to help Candle Daddy increase its web ranking, through the implementation of branding, and visual storytelling.
Our team developed a strategy designed to turn interactions with web, social media, and in-person events into interchangeable pieces of one giant story. Finding creative ways to highlight the natural ingredients, scents, and stories behind every candle introduced an experience, not a product.
Our work with Candle Daddy has resulted in the following:
72% Increase in Website visits
A rise to the #1 spot in Web Ranking
An average of five customer reviews a month
A professionally branded digital experience that remains consistent across web, social media, and physical goods
Visit candledaddyatx.com
A CANDLE WHILE.. Campaign
The Marketing campaign that helped Greg Bryant completely sell out.
By connecting personal moments with their products we were able to tell the many stories that audience groups gravitate towards.
The campaign also increased conversions as prospects more readily recognized Candle Daddy ATX products and approached and associated them positively.
The A CANDLE WHILE Campaign was designed to put the focus on the user’s experience with the product.
Product Photography
Website Design
We performed a communications audit to gain more understanding of Candle Daddy’s current marketing strategies and target audience and immersed ourselves into the brand through lighting his candles in our office to understand the brand at its core. The result was a custom communications plan featuring SEO, content marketing, product photography, and a redesigned website by our team.
THE FINAL RESULT: GROWTH
The site features an easy-navigate interface designed to help potential customers identify the right cleansing system for their lifestyles.
This feature not only provides a unique experience and engages potential customers, but it allows MISTER BODYWORKS to establish a customized sales relationship with new customers. It feels personable because it is.
The approach was an incredible success for MISTER BODYWORKS, increasing conversion rates by 22x, cutting bounce rates by 18%, and jumping daily page views by more than double.
With its new website design and communication strategy, Candle Daddy can continue to communicate its mission effectively and transform the scents people invite in their homes.