Our Marketing Campaign for this Premium brand multiplied conversions by 22x.
Daily page views for the Skincare company more than doubled and bounce rates dropped by 18%... all in the first week of re-launch.
MISTER BODYWORKS is an elite skincare system for they/them. MISTER BODYWORKS soaps are 100% Vegan, made from cold-pressed essential oils, and packed with Vitamins, Fatty acids, and Antioxidants for Health, Healing, and ‘Touch me Supple Smooth’. Consciously Crafted Beauty From Houston, Texas. Revitalizing & Nourishing Self Care Products for They.
For MISTER BODYWORKS, BRAVO Agency developed a marketing campaign
The skincare brand embarked on developing a new visual identity, and increasing brand exposure. Their number one priority was wanting to invest in quality, security, and clean code to make future development easier, faster, and less expensive. Our custom web designer built MisterBodyWorks.com in Squarespace, utilizing a custom template and CSS.
Dynamic UX strategy and custom CSS were the keys to building the skincare platform for them.
After redesigning the company’s brand identity, and website we developed a marketing campaign that utilized Product Photography, Lifestyle Photography, in addition to Paid and unpaid Advertising to connect with their audience groups. This approach proved effective as it immediately connected with the interested parties.
Natural is the new PREMIUM.
The Marketing campaign that rocked the Houston areas.
By connecting personal moments with their product we were able to gain improved differentiation of the brand as a leading force in the Houston marketplace. In addition, the campaign also increased conversions as prospects more readily recognize your products and approach and associate them positively.
The Natural is the New Premium Campaign was designed to put the focus on the ingredients and the user.
Product Photography
Website Design
THE PLAN
Our plan for developing the website focused on targeting users along their journeys to a more natural lifestyle.
TESTING
After in-depth market research, audience profile development, and content flow mapping, we generated a flat layout of designs for our test groups to experience.
Once those layouts were tested, we turned the most responsive design into a highly functional website.
THE FINAL RESULT: GROWTH
The site features an easy-navigate interface designed to help potential customers identify the right cleansing system for their lifestyles.
This feature not only provides a unique experience and engages potential customers, but it allows MISTER BODYWORKS to establish a customized sales relationship with new customers. It feels personable because it is.
The approach was an incredible success for MISTER BODYWORKS, increasing conversion rates by 22x, cutting bounce rates by 18%, and jumping daily page views by more than double.
We’re excited about the success that MISTER BODYWORKS has encountered with the new site and look forward to continuing to support them in their future growth strategies.